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Rainmaker’s launch video is not your father’s healthcare marketing

At first I thought I was listening to Nine Inch Nails. That’s when I looked up and saw the crazy dancers, toddlers walking together and a businessman surfing. The minute-long cascade of images could be mistaken for the latest Obamacare marketing appeal to millennials. Instead, it signals the launch of Denmark-based Agnitio’s closed-loop marketing platform […]

Pharma

Grifols and Talecris get FTC approval to merge

Grifols‘ (MCE:GRF) $4 billion acquisition of Talecris Biotherapeutics (NASDAQ:TLCR) now has the regulatory clearance to close. Barcelona, Spain-based Grifols said Wednesday that the U.S. Federal Trade Commission has accepted a consent agreement that outlines the conditions for merger of the blood therapeutics companies. Last month, the FTC and the companies reached a preliminary agreement that […]